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2008 “Best Global Brands” Ranking by Interbrand

Best_global_brands_Interbrand

Not sure if you have seen the 2008 “Best Global Brands” ranking by Interbrand yet. It was released about a week ago. It’s a must see if you haven’t or don’t know about it.

Coca-Cola is still leading the world and growing. And all but one financial company has decreased since last year. I guess it’s safe to say if they re-run the research today there wouldn’t be one on the list.

It goes to show how even in a rough economy it is essential to stay focused on your values and communicating them to your Brand Loyalists.

PS. Google has the largest growth, a 43% increase.

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