Not sure if you have seen the 2008 “Best Global Brands” ranking by Interbrand yet. It was released about a week ago. It’s a must see if you haven’t or don’t know about it.
Coca-Cola is still leading the world and growing. And all but one financial company has decreased since last year. I guess it’s safe to say if they re-run the research today there wouldn’t be one on the list.
It goes to show how even in a rough economy it is essential to stay focused on your values and communicating them to your Brand Loyalists.
PS. Google has the largest growth, a 43% increase.