Great Content + Short Delivery = Powerful Message
Great Content + Long Delivery = Soggy Message
In the day we live timing is everything. If a YouTube video is 30 seconds too long, I bounce off. If I’m on the phone with someone and they are rambling, I start clipping my toe nails (I got that one from Patrick Lencioni, CEO Forum, CLA, 2009).
Well, you get the point. Hone in on the main point you want to make and cut everything else out.