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Sustainability, the creative and the gatekeeper

So many good and innovate products never get global, national or even regional distribution. It’s as if the creators of these great products are at war with the channel distribution gatekeepers.

The channel gatekeepers understand that profitable sustainability is what is needed, but the creators reject this mentality because they do it for the love of using their gift to make great things. Not to gouge people. Well, that’s at least how creatives see it.

What would the market look like if these two could agree a little?

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