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Brand – More Reach, Better Content, Or Both?

About 95% of brands focus their efforts on reach without content. Reach is executed through punchy headlines; huge twitter followings and media blitzes. Reach drives response.

But reach without content breads consumer resentment. A better formula is to focus on delivering great content and then develop a reach program to direct the market to it. This will multiply your efforts through pleased consumers who will decrease your “price per sale” by doing the recruitment for you.

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody