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Coke’s pushing the envelope

Coke_brand_development Sooner or later a top brand will have to raise the anti so that they don’t blend in with the rest of competitors.

Here is a newly designed line of Bottles by Coke. Very differentiating and fun. Definitely out of the norm.

And notice that the value is not in the product itself but in the wrapper/packaging. This speaks volumes on presentation. I’m excited to watch as the compition plays catch up. They have just started a whole new era of soda packaging.

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