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Defining Your Markets Thought Process

Every market has decision drivers. Here is a simple test to determine if your market is made of short-term thinkers (minimal or no vision), long-term thinkers (have vision) or a blend of both.

If a segment of your market buys the cheapest (add your product or service here), they are probably short-term thinkers.

If a segment of your market buys the more expensive (add your product or service here) that lasts longer, they are probably long-term thinkers.

If a segment of your market buys the super, super, hey look at me (add your product or service here), there is good chance they are short-term thinkers.

Hope this helps Kevin.

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