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What’s Needed / Relevant Brand Positioning

An insightful strategist will create a plan to stay relevant with the generations coming up the ranks (the youth) without losing the loyalty with the brand’s aging market.

It’s a fine balancing act to keep a support base while drawling younger generations into the sales funnel.

What’s needed is:

  1. An external strategist who can see the whole picture. Inside perspective, outside perspective, breakdowns, the sweet spot, possible value propositions and how this brand compares to the competitive landscape.
  2. A leadership team that can make quick decisions when asked.
  3. A great design team that can translate the strategy to tangible pieces.
  4. A management team that encourage excitement through the business shift.
  5. Most importantly, an offering and experience that is “Positively Talkable.”

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody