Download a complimentary copy of TALKABLE by Guy Richards


Crispy Bacon

I was out of town at a dinner last week. The waitress brought out my food, scrabbled eggs with a side of bacon. I quickly noticed that my bacon was a little under done and internally I was kicking myself for not asking for it crispy. The waitress finished placing the meals, then looked at me and asked me if my bacon was crispy enough.

I wondered if she read my facial expression!?. But no, she explained that she liked undercooked bacon, so while she was in the back she decided to bring out the bacon the way she liked it. Because she could always bring it back and cook it a little more.

I was impressed.

Selling bacon has to be one of the larges commodities there is, but this waitress’s approach offered a great value proposition.

What can we do to add value to the ordinary?

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody