McDonald’s has a strong brand but a cheap product. This seems almost like an oxymoron, right?
How can a company that mainly competes on price be ranked (by Interbrand) as having the sixth strongest intangible brand equity in the world? It’s because of systems.
McDonald’s brand is great because they understand a few things:
McDonald’s delivers consistent meals; consistent prices and consistent margins because of systems built around the needs and thought patterns of their market.
What is your market silently screaming for, that you are missing?
Hint: It’s not always what you think.