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Be scared when you are growing!

Innovation adoption curve of Rogers Be scared when your organization is growing but your product/service, which once led your market is now been passed by the competition.

This means that the tail of your market (early majority and late majority) is coming through your pipeline. This group will soon follow the early adopters who have moved from your brand to the brand that leads the market.

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody