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Category: Brand Design


Logo Reputation

On Saturday I was getting the oil changed in my wife’s van and found a Hyundai ad in Newsweek. The ad states “The truth is, logos don’t really do much of anything.” Then they go on to state “They don’t make you cooler. They don’t make the product better. In fact, a logo means nothing. ...Continue Reading...

Mac Air

Last week we picked up a Mac Air for this project we are working on. I have to say they are light and thin. Very, very cool. But they don’t have a cd drive. Very, very annoying. What do you think about the air?...Continue Reading...

Global Logo Progression

Helping people stand out among the clutter of ordinary is more a tool of survival these days. Notice the progression from complicated to simple. (These came from best-ad.blogspot.com) &nbs...Continue Reading...

AMI Rebrand

I have had a busy few weeks. Here are a few pictures of AMI’s two 09′ Mini Coopers that were apart of the rebrand we rolled out yesterday. Enjoy… &nbs...Continue Reading...

Design without Value

I have had my hand in about 75 rebrands in the last 5 years. What I see time and time again is design without value. Redesigning a brandmark (logo), marketing material, ad campaigns and website’s main purpose should be to catch the eye of the media and consumer to communicate value over the other competitors. ...Continue Reading...

Brand Identity Life Cycle

The trendier your brand identity, clothes or stories the shorter the life cycle. If you are looking for style longevity, it can be found between “old dated” and “trendy.” This space is called “relevant.”...Continue Reading...

Ok, then dress your baby boy in pink!

I sometimes find myself in debates about design and color with business owners that can’t seem to understand how it’s tied to emotion and can be harnessed to impact profitability. I thought of this argument to illustrate the point. Dear business owner and father, if color is meaningless, dress your baby boy in pink. If ...Continue Reading...

Emotion and Innovation

Here is a desk we designed and built for my friend Bill Banks who specializes in wedding photography. It’s not finished. It will be getting a black granite top. I just thought you would like to see how the ordinary can become an item of conversation. Chances are, if a soon-to-be bride has a sit ...Continue Reading...

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody