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Category: Brand Positioning


Don’t state it unless you can back it!

I have been with my current bank for over 10 years. Their positioning (“VALUE”) statement is, “America’s Most Convenient Bank.” And has been for some time, even before they started charging monthly fees to my (and all their customers) accounts. I’m not only disappointed about this; I’m aggravated that they still have the tagline. This ...Continue Reading...

What’s Needed / Relevant Brand Positioning

An insightful strategist will create a plan to stay relevant with the generations coming up the ranks (the youth) without losing the loyalty with the brand’s aging market. It’s a fine balancing act to keep a support base while drawling younger generations into the sales funnel. What’s needed is: An external strategist who can see ...Continue Reading...

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody