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Category: Brand Strategy


Why brands increase price in an economic downturn

My wife and I are big on ground turkey breast. The other day she came home and told me that the brand we buy (Jennie-O) had raised their price from about $5.25 to $7.50. This price increase in a growing economy would make sense. But that’s not the case, we’re in an economic downturn. Gas ...Continue Reading...

Forced Change

Unknown, well known, big, small, for-profit, non-profit and even DJs are not immune to getting stuck in the rut of doing the things “the way they always have done them.” Just my theory but the hard part of anything is the journey of learning something. Once it’s learned your process starts to get quicker and ...Continue Reading...

Your Line

As a brand developer I now realize the most important language to speak with a savvy executive is “line.” All else is trumped by line unless it has some positive impact on it. And if your making a correlation to it you better have creditable evidence to back it up.   Four solid questions to ...Continue Reading...

120.0%

Every once and a while I hear people say they give 120%. This statement is false; there is no person who has ever given more then 100%. What would your organization be like if everyone gave all they had?...Continue Reading...

Talkable

Any brand that became widely known is because it was (or still is) so unique, people can’t help but to talk about it. “Jesus told the crowd not to tell anyone, but the more he told them not to, the more they spread the news, for they were completely amazed.” Mark 7:36-37 (NLT) Jesus didn’t ...Continue Reading...

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