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Category: Brand Strategy


Organized Brands Win

Have you ever found yourself looking for a rare item or service? The process goes like this: 1) Google search, “rare item,” 2) find list of possibilities, 3) call possibilities 4) and finally, compare value. Even if your not looking for a rare item or service but it’s your first time talking to a brand ...Continue Reading...

What does Nike sell?

Before I answer this I’ll tell you what they don’t sell. They don’t sell sneakers, socks or sports apparel. If you said… “What? I’m wearing Nike sneakers now.” Give me a few sentences to explain. Nike sells athletic ability and victory. If you take notice to Nike commercials you will find that they don’t talk ...Continue Reading...

Story… a value proposition?

I spent the morning at my friends granite and marble shop. He just opened a retail showroom. As I looked around and talked with his team I realized he was not presenting a value proposition. From a consumers perspective this company was no more than a distributor reselling the same products as those competitors around ...Continue Reading...

People who Bounce

All people are born with a bend towards selfless ambition. Parents don’t have a problem teaching their kids to do wrong; it’s a natural tendency. We do not have temptation to good, but bad. We are all born with a void. In my own life I have filled this void with everything I could that ...Continue Reading...

Branding For-profit Philanthropy

The consumption decade has now birthed a socially aware generation that has fixed its heart on making a global difference. A pioneer of this business philanthropy movement who was one of the first to captivate a national audience was Extreme Makeover Home Edition. They brought corporate Brands, local businesses and the community together to rally ...Continue Reading...

Missing $17,000 (TD Bank)

For those new to the blog, my viewpoint is that word-of-mouth is the strongest advertising. You only create it when you are either horrible or great.   Commerce now TD Bank is my bank. I have been with them for 10+ years and I have been an advocate of their convenient hours and no hassle ...Continue Reading...

McDonald’s… Cheap and Fast (Sixth in the World)

McDonald’s has a strong brand but a cheap product. This seems almost like an oxymoron, right? How can a company that mainly competes on price be ranked (by Interbrand) as having the sixth strongest intangible brand equity in the world? It’s because of systems. McDonald’s brand is great because they understand a few things: Consistency ...Continue Reading...

Small Business… get to the trusted friend!

My friend Bill is a one-man-show of TWO businesses. One is, or I should say he is a photographer (Bill Banks Photography) and a computer technician (Advance Users). The other day he was venting and explained how he was on a photo shoot and noticed that the company’s computers were not setup properly. He questioned ...Continue Reading...

Brand Influence

How many people does it take to influence you to buy from a brand?   And.   What does a brand have to do to influence a person to influence a friend to buy from that brand?    The answers to these questions form the greatest formula every brand should be in search of.  &nbs...Continue Reading...

Crispy Bacon

I was out of town at a dinner last week. The waitress brought out my food, scrabbled eggs with a side of bacon. I quickly noticed that my bacon was a little under done and internally I was kicking myself for not asking for it crispy. The waitress finished placing the meals, then looked at ...Continue Reading...

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody