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Category: Business Strategy


Growing WEALTH?

Yesterday I was coming home from Delaware with my wife Heidi and daughter Brighton, we stopped at Chick-fil-A next to the Deptford Mall. At the drive through window I noticed a kid I knew from our area, about 45 minutes away outside of Atlantic City. So we started talking. This is a kid I used ...Continue Reading...

Can a Brand full proof itself?

Today was great, my wife let me sleep in, I still couldn’t keep my eyes open past 9:30am but hey, that’s better than 4:30am. When I woke up Heidi & Brighton were ready to go shopping (for veggies). And Heidi was putting on Brighton’s pink army fatigue hoodie (my favorite thing she wears). Brighton loves ...Continue Reading...

Apple vending machines???

I was walking through the Indiana airport and I came across this. Talk about premium vending machines. You can buy iPod Touches like you would Reese’s.” I’m not sure if this is new or just test marketing. Either way I’m very interested to see how they do. Has anyone else come across these?...Continue Reading...

Billions For Christ

Last week was great.I got to meet so many people that are making a true and huge impact for God in this world. One of them was Ken Blanchard. Winnie, who is the copywriter for Abiah wrote a book called Faith at Work that Ken endorsed with a testimonial. So, before I left for the ...Continue Reading...

10 Secrets of Successful Fundraisers / Free e-book

Hi Everyone, Below is a link to a short e-book from my good friend Jerry Twombly. Jerry is one of the world leaders in Non-profit fundraising. He has helped organizations like Salvation Army, Habitat for Humanity, Campus Crusade. His heart is to stop the estimated 30% of Christian non-profits from going under in the next ...Continue Reading...

Commodity or Value

The difference between a commodity and a brand of value is not more than a few degrees.   The small gap between blurred vision, disengagement, fear of change and plunging profit margins.   Take gas for example. I was coming back from a meeting in an area I wasn’t familiar with. Because my gauge was plummeting past empty I pulled into ...Continue Reading...

Leadership Integrity (brand perception and reality)

I have witnessed a lot of erosion in brands due to a leaders words not matching his actions. It’s such a simple equation but extremely hard to deliver. Passion + Claim of Distinction + Delivery = Trust or… Passion + Claim of Distinction + Under Delivery = Distrust People who… Trust you: are loyal, recruit ...Continue Reading...

Packaging Opportunity

There are many ways that you can expand your reach while promoting loyalty to your brand that you most likely don’t see. These are the hidden opportunities that could be your saving grace in this economy. The first step in identifying opportunity is locating need. The second step is identifying if you can build a ...Continue Reading...

Strategizing Opportunity in a Market Shift

Every market innovates and therefore causes businesses to adapt their offerings and delivery.   It’s no surprise that On Demand TV is putting a lot of video rental stores out of business.    Because brick-and-mortar video rental stores “costs-to-operate” usually attribute for 80%-90% of what they make (that is without the competition of On Demand ...Continue Reading...

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody