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Category: Business Strategy


The (donation) Philanthropy Wish List

What if there was a list that ranked non-profits like the stock exchange?  I always have an interest to know how much of a difference what I give will make. No, I’m not talking about Charity Navigator or the ECFA. I’m talking about a simple list that shows the minimal investment that can be made ...Continue Reading...

Mr. Startup

Don’t trade longevity for velocity. The biggest lie I bought into, is that we as startups have to come out with guns blazing using a 100% of our resources to make a splash upfront. Time and time again I have witnessed startups go out of business because of this strategy. They buy into the idea ...Continue Reading...

The Mask

You may have noticed the General Mills commercials ripping on Kashi. If you are like me, you laugh at the commercials because you can’t believe that anything General Mills sells could be healthier than Kashi, regardless of what they say. Let me share some disappointing news, Kashi is owned by Kellogg. Yes, the same people ...Continue Reading...

The prize for innovation

Price premiums are the prize of innovation. But like any innovation, the creator has only a short window of opportunity to capitalize on before the copycats come. So, should the goal of innovation be to squeeze every last penny out of the market while the irons hot? Or, should the goal be to leverage the ...Continue Reading...

Preparing for growth to fast

Preparing for growth to fast is one of my biggest mistakes and the best lesson the classroom could not teach me. The Basics:If you over stock on technology, you lose money on the back end when you have to replace it in 3 years. If you staff to early, you over load your administrative team, ...Continue Reading...

#1

#1 holds a lot of weight if it’s specifically tied to a scorecard that your market is concerned about. But when a brand makes a general claim like, “ we are the #1 fast food restaurant.”  This indicator reveals that they don’t get it, because they haven’t determined what they are ranking to come up ...Continue Reading...

Here You Go

Our culture has been dominated by the “here you go” message. The top three: You deserve it… here you go Use credit… here you go Your life will be better… here you go These messages are falling short these days. It’s because people understand that lasting satisfaction does not come from indulging. Anything but focusing ...Continue Reading...

Increase the top, increase the bottom

When you increase the top number, you increase the bottom number. It’s a mathematical equation. But the real challenge is increasing the bottom number with what you have. What systems can you streamline? What programs, services or products are holding your organization back? Can you reposition your message to have more appeal? Are you hiring ...Continue Reading...

Lending to Steve Jobs

I haven’t heard a story of a success without a struggle along the way. My friend’s dad gave money to Steve Jobs, decades ago to pay for a spot at tech conference. It was basically a table at a tradeshow. I also heard a story that came from the former secretary of the founder of ...Continue Reading...

Reshaping Our Creatives

My daughter was talking on a make believe phone. As she was talking she said to my wife. “I’m click to the next row.” It was her way of say she was using call waiting. My wife quickly corrected her and said, “It’s not the next row, it’s clicking over to the next line.” This ...Continue Reading...

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody