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Category: Creating Culture


Creating Culture

I was listening to Andy Crouch yesterday on my way to a meeting in Philly. (Thanks to Jennifer Hudson for the free cd’s) He was sharing on culture creation. He made a very interesting point I have never heard so simplified. He said that any big movement starts with three people. These three people are the ...Continue Reading...

Consumer Identity Desires

Individual customization is the key to making a product just right… at least for the consumer. It’s why creative kids draw on their shoes, metrosexuals cuff the bottom of their pants, bikers wear chain wallets or mechanics wear Dickies. This sort of customization is an emotional, sometimes unconscious viewpoint that the individual wants to send ...Continue Reading...

The Social Mores of Brand Culture

Social mores are not rules, but undefined social codes of conduct that a culture lives by. They are things you can’t be punished by the government for, but by the people who belong to the group. It could be picking your nose at your family’s get-togethers, or going the wrong way on an escalator in ...Continue Reading...

Movement Recipe / The Blind Side

Last night I watched an interview on 20/20 with the husband and wife who took the now NFL Baltimore Ravens player, Michael Oher in when he was 15 and homeless. The interviewer asked a question that grabbed me: “Who benefited more, your family or Michael Oher?” Mrs. Tuohy quickly responded, “We did.” She went on ...Continue Reading...

3 Things

Three things to ask your staff to deliver on: 1. Acknowledge every prospect/customer/donor even if you can’t help them right away. Even if it’s just eye contact, face expression or head nod. 2. Say something. This forces the staff to be creative. 3. Inspire.Give them the freedom to go out of their way to bring ...Continue Reading...

Shaping the world starts with YOU!

Culture is adapted from micro-movements and micro-movements are created by storytellers, artists, musicians, motocross riders, programmers, dancers and snowboarders. Like a small spark that sets a rain forest a blaze these movements start with one commonly small thing, unhired leaders who have a hatred for the ordinary and a passion to tweek style that identifies ...Continue Reading...

Are you sad because of an empty line?

I was walking out of a Staples in DC and noticed that the lady behind the counter looked down and out. I smiled at her and said, “early morning, huh?”  She smiled, rolled her eyes and said, “it’s dead.” Isn’t it funny how some people need movement to be happy? Yes, this lady could have ...Continue Reading...

This is interesting / Positioning Statements

Do you know the best way to come up with a positioning statement? Get groups of average people in a room and observe how they communicate with each other about a specific product, service or brand. Once you find common themes that describe value in down-to-earth terms, you can boil the information into a short ...Continue Reading...

Culture & Money (Creating Positive Brand Culture?)

Does money really have the power to attract the best employees? Well, it depends on how you define “best.” I define best, as fully engaged in the purpose of the brand, highly talented and an inspiration to be around (introvert or extrovert). I find that these employees are motivated by purpose and value… in short… ...Continue Reading...

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody