I have witnessed a lot of erosion in brands due to a leader’s words not matching his actions. It’s such a simple equation, but extremely hard to deliver.
Passion + Claim of Distinction + Delivery = Trust
Or
Passion + Claim of Distinction + Under Delivery = Distrust
People who…
Trust you: are loyal, recruit their friends and advocate for your cause.
Or
Distrust you: are hurt, don’t come back and persuade their friends not to select you.
As a leader, your brand’s perception and reality starts and ends with you. What is the end result you want?
