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Category: Managing Perceptions


Relationship Stress (Brand & Consumer)

<p><span style=”color: black;”>When the relationship between brand and consumer/donor becomes stressful, there are only three things that can happen. </span><span style=”color: black;”> </span></p><p><span style=”color: black;”><strong>Break up:</strong></span><span style=”color: black;”> This will damage not only this relationship but also future ones with those who hear about. The other downfall is that when a break up happens there ...Continue Reading...

Influence Through Association

People are approved or disapproved by those they associate with. As a brand your job is to capture the heart of your market. A quick way to do that is through the approval of the market’s thought leaders. What do you have to do for their rubber stamp?...Continue Reading...

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody