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Consumer Identity Desires

Individual customization is the key to making a product just right… at least for the consumer. It’s why creative kids draw on their shoes, metrosexuals cuff the bottom of their pants, bikers wear chain wallets or mechanics wear Dickies.

This sort of customization is an emotional, sometimes unconscious viewpoint that the individual wants to send to the outside world to create a preferred identity that links them to a specific culture group.

Have you defined your core consumer’s emotional reasoning?

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody