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Culture & Money (Creating Positive Brand Culture?)

Does money really have the power to attract the best employees?

Well, it depends on how you define “best.” I define best, as fully engaged in the purpose of the brand, highly talented and an inspiration to be around (introvert or extrovert).

I find that these employees are motivated by purpose and value… in short… a positive culture. Being highly paid is a plus.

On the other hand a brand can pay very well but have a poisonous culture and still have bad employees. I define bad, as disengaged in the brands purpose, on an ego trip and a person that people want to run from.

Yesterday I had a friend say, “I left that other place, to work at this place. It doesn’t pay as much, but I’m happy.”

Purpose, joy and inspiration is an effort to maintain but anyone is capable of possessing it.

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody