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This is interesting / Positioning Statements

Do you know the best way to come up with a positioning statement?

Get groups of average people in a room and observe how they communicate with each other about a specific product, service or brand. Once you find common themes that describe value in down-to-earth terms, you can boil the information into a short statement.

That’s how The Richards Group came up with The Salvation Army’s new “DOING THE MOST GOOD” campaign that helped them increase their budget in a down economy and how H&R Block became a hit a few years back with the “I got people” campaign.

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody