I just became a column writer for CBA’s magazine Retailers + Resources. They asked me to write it on branding. This is super exciting for me.
For those who don’t know, I started writing a book to help Churches be more relevant in reaching this new generation by using branding techniques. But instead of focusing on sales strategies like businesses do, it will focus on Outreach and Discipleship. This book will be written around our proprietary Ministry Brand Alignment process. You can download the free e-guide from our site.
Anyway, thank you guys who have supported this vision with me. This is just the next millstone in seeing more people come to Christ.