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Brand opportunity…Leadership or Followship?

Opportunity comes and goes, but the person who grabs it succeeds.

Tonight my wife screamed…”SPIDER,” and I had to quickly take hold of the opportunity, find something to swish it with before that little spider was under the baseboard and gone.

It had me think how all opportunity is the same way.

When opportunity comes, we…

  1. Identify it
  2. Weigh it out
  3. Go after it or do nothing

I have realized that the brands that grab the opportunity, risk and all, are the brands that lead the market.

The brands that wait or always pass by opportunity are the ones that automatically claim followship.

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody