I have noticed that in sales, the person who understands their trade, is the one who gets right to the point with the value.
They can explain the cost of entry, the pros and cons, the back end cost and the roadblocks to look out for. They hold nothing back.
On the other hand you have the salesperson who goes around-and-around, in what seems like a one way conversation, never getting to the point of value.
At the end of the day it’s not the car they drive, suit they wear or how long they can talk that wins the sale. What wins the sale, is a no nonsense experience guide.
Unfortunately with the turnover these days, it’s hard to find experienced guides.