The car and the ATV love to compete for their driver’s heart. The car has luxury seats, heat, air-condition and a great sound system that the ATV can’t compare with.
In almost every situation the car wins… handling, storage, comfort, speed and fuel capacity. But there is one situation where the ATV thrives. And that is in snowstorms. The ATV is light, nimble and has the traction to navigate the deep snow. The car can’t do much in snowstorms but wait for help from the local plow and an ice scraper.
Small businesses are similar to ATVs. Our economy is now in the middle of a snowstorm. Where cars are getting stuck. You, as a small business leader now have the opportunity that a great economy would never grant you.
You can push forward by leveraging your low overhead and talent while the large guys are hindered by layoffs, declining moral and system breakdowns.
Have fun in the snow!