When a business can become the hub of culture, their brand value and cash register will show.
Imagine your retail store becoming a center attraction. Wouldn’t that be great? Well, a media company has figured it out. Foursquare has created a tool that runs off mobile devices that allow members to check in local places of business. The more they check in, the higher the points. And the person who checks in the most becomes the mayor of the group. Which stores like Starbucks may reward with product.
Keep an eye on these kinds of strategies becoming a hit with younger generations.
If you have a retail shop, now is the time to jump aboard.