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Strategic Pricing




I was talking to a printer a few days ago for about a job we were doing. While I had him on the phone I asked him to ball park another job for me.

That’s when the “brace yourself” dialog started. He proceed to tell me how the print industry is currently running at about 94% capacity and that the paper manufactures have been putting out communications to the printers that prices will increase due to the stimulus bill. (Think of all the paper that has to be printed for the billions being lent.)

The print industry won’t be the only one raising prices. Keep an eye out for areas where demand will rise. Because there you will see the price tags follow suite. 

Talk soon

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody