Industry Setting -
Crossworld was in a stable environment as a well established missionary ministry that focused on training and deploying missionaries to unreached areas of the world.
Project Desire -
Crossworld had a desire to evaluate their focus, work and impact to understand if their was anything that could be done to enhance it.
Abiah helped uncover the value of a key pilot program Crossworld had initiated years before that placed business men and women into the mission field in unreached areas overseas. Abiah helped establish their new strategy, while developing a consistent identity system and messaging to support the new strategy.
The results have been great. Crossworld is starting to become the go-to missions agency for business as missions work. They consult other missionary agencies to help them adapt this new model.