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Brand Development

We rescue brands from the clutter of the ordinary

There are three kinds of brands in the world, but you will only ever hear about two: great brands and horrible brands. The third kind of brand is somewhere in between, lost in the clutter of the ordinary.

Why don’t you ever hear about the third kind of brand? Because people talk about things they feel strongly about. People want to tell you about two things:

  1. Awesome experiences
  2. Terrible experiences

Nobody will tell you about the oatmeal they ate for breakfast today. But they will tell you about the amazing steak dinner they had at the Angus Barn three years ago … or the nasty fermented shark they tried in Iceland. (Yes, it’s a thing.)

The same phenomenon applies to brands.

We build awesome brands that people love to talk about

We have helped prominent organizations (like the Langham Partnership) align their brands with their missions, employees, and customers.

We do intense research to see what your leaders believe, what your staff believes, and what your audience believes. Then we chart out the responses to see how the different groups’ priorities line up.

Most organizations are surprised to see just how different the perceptions are. And as you can imagine, this is the biggest reason most brands aren’t being talked up by their customers.

Anyone can point out a problem: we help you fix it

We’ll discover what it takes to give your customers an awesome experience. Then we’ll work with you to develop a practical strategy to close the gaps. This might include logo design, a new website, email marketing, and other branding services.

Let’s talk about your brand today.

866.982.2424

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Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody