Most marketing messages in a bad economy focus on pain, where in a prosperous economy they focus on health.
The reason is because most people can’t see past their toes when things are bad, or when fear creeps in. But when things are good or seem to be, the mountain ahead of them is in clear perspective.
It’s like my friend Bobb Biehl says, “Imagine if a world class body builder nicked off the tip of his pinky finger. What do you think his focus would be on? This little piece of his body that reasonably stated doesn’t mean much to his everyday life. Or, the body building event of the century, that he has worked his whole life for that takes place in a week?”
I believe it’s just better to inspire! Who is coming with me?