There are many different ways to approach marketing campaigns…
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Short, powerful brand & marketing insights!
The *Brand Advocate and the **Brand Detractor are one and the same.
I have had my hand in about 250 rebrands in the last 15 years. What I see time and time again is design without value.
Most leaders understand what a brand promise is, but to recap, a brand promise is the claim of distinction made to the market. Examples:…
In the beginning of 2009, Tropicana, who has invested years into brand recognition, redesigned their visual identity
Strategy…
Is about aligning the Messaging
Because of the proprietary nature of our BrandReturn® (research, competitive ranking and alignment) process we are not able to show the details online. We are more than happy to show you over a screen-share.
Most clients are not concerned on how the process works. They are more concerned on the end result, which is the right focus. The end result is an organized list of value propositions, ranked by importance for each of our client’s segments. That is what takes the guess work out of the marketing department. How great is it to identify a prospect and know the top 6 things, in order, that matter to them? It’s a game changer. Now blog posts, ads, email blasts and printed material all are aligned. It’s a beautiful thing.
PS. We have a long history of working with aging brands to make them more relevant. But most importantly get them to where they increase their impact.
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We deliver strategy based on research that removes the guess work of brand messaging and marketing so our clients know the precise actions that make the most impact and return.
Creative…
Is about aligning the brand identity to match the messaging
Creative without strategy is a losing combination. But creative with strategy enhances attention and allows less effort to sell and deliver what you offer.
The logo is the foundation that all other branded pieces get their color, style and feel from. A great logo should be readable when small, unique enough to be remembered and not lose it’s recognition in one color. The logo is the most important visual of any brand. Because all other branded pieces have to adapt the logo’s color, style and characteristics.
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We have a long history of working with aging brands to make them more relevant. But most importantly get them to where they increase their impact.
Technology…
Is the tactic of delivering on strategy
Websites, mobile applications, microsites, video story telling, social media and online campaigns all fall under Technology. Once the client’s messaging and audiences are defined, it’s about making money.
92 out of 100 people will look a brand up online before they ever pick up the phone, write an email or walk through that brand’s door. In today’s market a company’s online presences is more important then their store front.
Once you know this the key becomes moving a prospect from considering you online to becoming a donor/customer.
That’s the fun part!
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The best starting point is for us to chat so we can understand what your challenge is. Give us a call.
(866) 982-2424 // Email
Hours: 8:00am – 5:00pm EST | For clients we can be reached 7 days week 24 hours a day
Central Park East
222 New Road, Suite 306
Linwood, New Jersey 08221