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The Value of the Antagonist

Anything worth achieving has someone, something or a group of someone’s and something’s standing in the way. This is the problem that must be hurtled to achieve the vision you set out to complete.

Apple has PC, Salesforce has software applications, General Mills has Kashi, older organizations have change and David had Goliath.

Opposition is the great catalyst of community movements. It gives the community a reason to stick together.

I have heard people say… “tell me what your for not against.” This is good because you should never lose focus of your cause, but even this statement communicates that you are against something. Why else would you be stating you’re for something unless there was a problem?

The goal for the community is just as much the process of being against something as it is achieving the vision.

Accelerate your cause… define what’s standing in your way!

Clients We Have Helped

  • RZIM
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