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Leadership Integrity (brand perception and reality)

I have witnessed a lot of erosion in brands due to a leaders words not matching his actions. It’s such a simple equation but extremely hard to deliver.

Passion + Claim of Distinction + Delivery = Trust

or…

Passion + Claim of Distinction + Under Delivery = Distrust

People who…

Trust you: are loyal, recruit their friends and are with you to complete your cause.

or they…

Distrust you: are hurt, don’t come back, and persuade their friend not to select you.

As a leader the weight of your brands perception and reality starts and ends with you. What is the end result you want?

 

 

 

Clients We Have Helped

  • RZIM
  • Billy Graham
  • ECFA
  • Younglife
  • Moody