Think of your blog as your Sunday best face and your Twitter account like your weekday face. Ok, I hope you don’t have a church face and everything else face, but hopefully you get the picture.
Our culture craves authenticity, because it is so rare today. So we stand in the corners watching from a distance. Hoping to find proof that what you say on your blog, business site or stage is who you really are when your hair is let down.
Three things to remember:
Not much room for error these days. Because the world has never had a better magnifying glass to search for authenticity.