My friend Bill is a one-man-show with two businesses. He is both a photographer (Bill Banks Photography) and a computer technician (Advanced Users).
The other day he was venting and explained how he was on a photo shoot and noticed that the company’s computers were not set up properly. He questioned the company about them, and the owner said, “I know they are wrong; I just don’t have the
right people.”
Unfortunately, that business owner didn’t have people he could trust, people to tell him what to do when he didn’t know.
Bill has a saying he tells his clients. “Have people in your life that know, that you can trust, so you can hear what they say and do what they say.”
Bill understands the key to a great company-to-customer/donor relationship is…trust! And in most industries, trust is a competitive advantage because so few companies value it or work to establish it.
Educating your clients builds trust that leads to a relationship built on a strong foundation. Your customer’s advocacy will eventually spill over and secure your growth.
