Culture is adapted from micro-movements, and micro-movements are created by storytellers, artists, musicians, motocross riders, programmers, dancers and snowboarders.
Like a small spark that sets a rainforest ablaze, these movements commonly start with one small thing—unhired leaders with a hatred for the ordinary and a passion to tweak the style that identifies a group of programmers, dancers or snowboarders.
Think of all the male skaterboarders who started wearing tight girl’s pants years ago. Then, it was just a few. Now it is common practice for the mainstream.
P.S. Culture is not created by rules; culture is not created by legislation; culture is not created by the majority. It’s started by YOU, the one who just can’t take what the rest of the world is settling for.
