It’s easy to veer off course toward every speck that glitters on the horizon when you don’t have one main priority that calibrates the direction of your brand.
Just like a pilot who sees a brilliant sunset or a majestic mountain range in the distance can be persuaded to drift off course to see their beauty, even a person with a goal can get off track and lose time coming back.
If you believe your brand has a purpose and you know what it is, it’s critical not to get sidetracked, even by possibilities that seem attractive and promising. Opportunity is just that—it’s here for a minute and vanishes.
