Most marketing messages in a bad economy focus on pain, whereas in a prosperous economy they focus on health.
The reason is because most people can’t see past their toes when things are bad, or when fear creeps in. But when things are good or seem to be, the road ahead is in clear perspective.
It’s like my friend Bobb Biehl says, “Imagine if a world-class body builder nicked off the tip of his pinky finger. What do you think his focus would be on? This little piece of his body that, reasonably stated, doesn’t mean much to his everyday life? Or, the body-building event of the century that he has worked his whole life for that takes place in a week?”
I believe it’s just better to inspire rather than use fear to motivate sales! Who is with me?
