Every market has decision drivers. Here is a simple test to determine if your market is made of short-term thinkers (minimal or no vision), long-term thinkers (vision) or a blend of both.
If a segment of your market buys the cheapest (insert your product or service here), they are probably short-term thinkers.
If a segment of your market buys the more expensive (insert your product or service here) that lasts longer, they are probably long-term thinkers.
If a segment of your market buys the “super, super, hey look at me” (insert your product or service here), there is a good chance they are short-term thinkers.
