A brand inspires belief in a forecasted future. The belief works as a solution to a problem. The greater the problem, the more engaging the brand will be.
A quick insight:
Money is not a solution, nor does it inspire belief. Money is a by-product of a great cause. If you are solely driven by profit, you will most likely succeed, but you will have a disengaged staff and a lethargic, transient client base.
I’m not saying profitability isn’t important. Planning your organization for sustainability insures your cause. But the cause should not be replaced by profit…if you want to inspire advocacy.
