Brand & Marketing Insights / Short & Powerful

You compete even if you don’t want to

Social mores are not rules, but undefined social codes of conduct that a culture lives by..

Great brands tap into all five senses…

My friend Bill is a one-man-show with two businesses. He is both a…

When decisions have to be made, leaders tend to weigh the…

I was praying one day and these words came out, “God, allow my desires to be Your desires so I will…

Have you ever found yourself looking for a rare item or service? The process goes like this…

Do you know the best way to come up with a
positioning statement?

I sometimes find myself in debates about design and color with business leaders who can’t…

Anything worth achieving has someone, something, or a group of someones and somethings standing in the way.