There are many different ways to approach marketing campaigns…
Read More
The *Brand Advocate and the **Brand Detractor are one and the same.
I have had my hand in about 250 rebrands in the last 15 years. What I see time and time again is design without value.
Most leaders understand what a brand promise is, but to recap, a brand promise is the claim of distinction made to the market. Examples:…
In the beginning of 2009, Tropicana, who has invested years into brand recognition, redesigned their visual identity
Recent Comments