Every market innovates, and therefore, causes businesses to adapt their offerings and delivery…
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I often hear the question, “Can a small business build a brand?” The truth of the matter is…
I received a call from a company that sets up networking meetings between brand development firms and large brands looking to hire…
There is an emotional prize in being associated with a brand that
is great before the rest of the world knows it’s great.
I have witnessed a lot of erosion in brands due to a leader’s words not matching his actions.
What if you found a treasure that was so great, so unique and so large that you could not keep it all to yourself?
Every market has decision drivers. Here is a simple test to determine if your market is made of short-term thinkers…
Have you ever had a teacher who seemed to get pleasure from using words that should require a license to use?
Most marketing messages in a bad economy focus on pain, whereas in a prosperous economy they focus on health.
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