Brand & Marketing Insights / Short & Powerful

From my experience, I believe there are two kinds of organizations:  “brand-focused organizations” and “bottom-line focused organizations.”

I have found that many great ideas are bottlenecked in the boardroom for three main reasons:

I know six CEOs who have determined they have an influence on 100,000 people through their positions in life.

When the relationship between brand and consumer/donor becomes stressful, only three things can happen:

It’s easy to veer off course toward every speck that glitters on the horizon when you don’t have one…

Brands that succeed are built from character, not gimmicks.

Culture is adapted from micro-movements, and micro-movements are created by storytellers, artists, musicians, motocross riders…

Does money really have the power to attract the
best employees?

I have come across a perception that seems to follow Christian business people. The perception is that we are not as holy as…