Brand & Marketing Insights / Short & Powerful

Every market has decision drivers. Here is a simple test to determine if your market is made of short-term thinkers…

Have you ever had a teacher who seemed to get pleasure from using words that should require a license to use?

Most marketing messages in a bad economy focus on pain, whereas in a prosperous economy they focus on health.

Here are three things to ask your staff to deliver on:

From my experience, I believe there are two kinds of organizations:  “brand-focused organizations” and “bottom-line focused organizations.”

I have found that many great ideas are bottlenecked in the boardroom for three main reasons:

I know six CEOs who have determined they have an influence on 100,000 people through their positions in life.

When the relationship between brand and consumer/donor becomes stressful, only three things can happen:

It’s easy to veer off course toward every speck that glitters on the horizon when you don’t have one…