The *Brand Advocate and the **Brand Detractor are one and the same.
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I have had my hand in about 250 rebrands in the last 15 years. What I see time and time again is design without value.
Most leaders understand what a brand promise is, but to recap, a brand promise is the claim of distinction made to the market. Examples:…
In the beginning of 2009, Tropicana, who has invested years into brand recognition, redesigned their visual identity
Distinguishing your brand or even a state in a few words is a challenge because…
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