Went from 8 views per website visit to convert a lead to 2 views per lead. With a 375% decrease in cost per lead.
“This is exciting!” -Shannon Jack, Advancement Services Coordinator
Summary
Industry Setting – Denver Seminary is a graduate-level school of theology.
Project Desire – Create more brand awareness and increase revenue.
Solution – Analyze the Denver Seminary brand internally and externally. Mirror the findings to an online competitive analysis and ranking. Develop priority value propositions in order of importance for each segment and start marketing.
Result – The first phase of optimization of the website let to a 2,000% increase in traffic to the Give Now page and increased donations over the year before by 400%. The online campaign to drive to enrollment to the Free Online Courses led to a 400% conversion to those who landed on the page to those who signed up and those sign ups cost 375% less to convert. But the best part is now the stream to generate new enrollments can be automated.
Facebook campaign
Alumni Connection newsletter redesign & strategy
Old Alumni Connection newsletter design
