Grew more in two years than in their previous ten.
“Guy Richards has consistently provided sound ideas that have been the basis for increasing our connectivity with prospective members. Over the last several years, our membership growth has been nearly double of the previous ten-year period.” -Dan Busby, President
Summary
Industry Setting – ECFA is a nonprofit that sets the financial standards and manages membership through pass/fail annual, financial audits. The organization has over 1,700 members
Project Desire -ECFA desired to widen their awareness, expand their services, and grow their church membership.
Solution – Abiah worked with ECFA leadership to identify their strengths, enhance their awareness, and articulate their value through multiple touchpoints and campaigns, including video, print, and web.
Result – Over the last few years membership has been nearly double that of the pervious ten years.
UPDATE: 3/10/2019 ECFA now has 2,300 members
4 segment ad campaign
Brand design
Website and tradeshow video messaging
