Langham Partnership

Case Study

Successfully renamed and rebranded their global ministry.

“We selected Abiah for a highly complex brand project, including a name change for the USA-based organization (formerly John Stott Ministries) and an entirely new global brand identity—and we could not be more pleased. I refer to Guy Richards as a genius.” -Ben Homan, President

Summary

Industry Setting – John Stott Ministries/Langham Partnership International is a nonprofit that is focused on developing the global church through biblical maturity. The organization is made up of 7 international partners and has affiliate partners in more than 60 nations.

Project Desire – Before he passed in late 2011, John Stott requested that his six international partnerships unite under a common name and brandmark.

Solution – Abiah developed a consistent international identity system that could be slightly adapted to distinguish the individual partnerships. This was a very detailed project, so we made sure the individuals representing the international partnerships agreed on the brand’s strategic, creative, and cultural positioning.

Result – Transformation and strategy restructure has been successful and the ministry has grown.